I like figuring out how work actually works.

Getting close enough to see the rules.

I studied English. Close reading turns out to be useful preparation for a career spent asking what people mean when they say something “basically works.”

Enterprise architecture gave me a way to connect that attention to the structure of an organization. Building with Notion, automation and software lets me turn what I understand into something people can use.

Today I build and run the operating layer behind owner-led businesses. I call it the Business Nervous System. It gives the company a way to carry its own information and check whether important work actually finished.

The workaround is useful evidence.

Businesses accumulate tools, exceptions, old decisions and unofficial procedures. The people doing the work learn how to compensate. Their knowledge often explains both why the current system survives and why it costs so much attention.

I want to understand the step everyone performs without thinking, the field nobody trusts and the exception that stopped being unusual two years ago. Good design preserves the knowledge and gives it a better structure.

The tool has to earn its place.

Notion is often useful shared memory. Automation can carry routine information. AI can assist with reading, extracting or interpreting material. Custom software can provide an interface the business needs.

The design starts with the work and its consequences. A simple rule should handle a predictable operation. A person should own a consequential judgment.

The structure should outlive the consultant.

I can remain responsible for the installed system through Stewardship. The business still needs clear ownership, useful documentation and a path for someone else to assume custody.

There is a game studio, too.

At Brand New Colors, I build browser games for specific communities and audiences. Understanding a world well enough to model its actual rules is a familiar kind of work.

I live in Austin with my family. I write and make things. Mostly, I like getting close enough to a problem that someone can point at the strange part and say, “There. That’s the thing.”