I like understanding how things work.

I’m Jacob Sager, based in Austin, Texas. I help business owners decide what their company could do better, then design and build the software to support it. AI Operating Partner is the name I use for that working relationship.

“Recovering English major” belongs in the biography. So does “retired camp counselor.” I’m interested in how a plan behaves when it encounters actual people.

Close reading is useful here. A field called “Complete” forces a decision about what finished means. Put a customer promise in somebody’s inbox and you’ve made memory that person’s job. Those are business decisions expressed as software.

I study media ecology: how the tools people use change what they notice and how they act. A screen that shows overdue work leads to different decisions from a screen that only shows sales. Jewish textual traditions inform my attention to interpretation, too. A detail can change what a whole passage means.

That becomes practical work when I follow a customer request through a business. Where is the information? Who decides? How does the next person know what was promised? I connect the records, written instructions and software that help people answer those questions. I call that a Business Nervous System.

I run marketing for my family’s 38 Supercuts salons. Command Salon, the website I built for our operation, brings location reports and follow-up tasks together. Brand New Colors is my browser-game studio, where I turn a close understanding of a place or a business into a world someone can play.

I’m a father of six. My wife and I make our home in Austin, where I also grow cucumbers.

When we work together, I’m the person asking the questions and doing the agreed design and build. I stay close to the details because they change the answer.